What's That Smell? Bring Your Brand to Its Senses 🌸
- {sb}
- Apr 14
- 4 min read
A recent article from Creative Review explores how aroma is becoming the newest sensation in sensory branding. That's right folks, branding isn’t just about visuals, it’s a full-on sensory experience, and I’m here for it!
Sensory Branding is a marketing approach that engages customers through sight, sound, touch, taste, and smell.
Sensory is often thought of in the context of Autism, but the truth is, it's a human experience. Sight, sound, touch, taste, and scent all shape how we feel, remember, and connect.
When used with intention, sensory branding enhances environments in ways that are inclusive, engaging, and meaningful for clients, customers, and even our beloved emotional support pets.
They don’t call it "Aroma Therapy" for nothing.
As a self-confessed Perfume Connoisseur who's bathroom resembles Sephora's fragrance department, my cre8tive environment isn't complete without life-assisting scents.
Aromatherapy is integral to my daily rituals. I layer fragrances to cre8te moods, and I use calming diffused aromas daily at home to help all of us feel centered and calm.
Naturally, this got my cre8tive wheels spinning...
What would the brands I cre8te for smell like?
And, why stop there?!
What would we name it?
What would the bottle look like?
This is the kind of playful, sensory storytelling I live for!
That sweet spot when strategy meets soul, and branding comes alive in every little detail.
Let’s explore the possibilities and have some scent-sational fun together.
Alongside each concept, I’ve included a fragrance that captures the essence—yes, actual scents you can experience IRL. Think of it as a cur8ted sensory mood board.
V.F McNeil Insurance
What might peace of mind from having the right insurance from day one smell like?
Bliss-filled, slow peaceful mornings in fresh cozy clean sheets.
When everything you've worked hard to build is protected, why rush?
LDD Interiors
The scent of an American Dream home is exclusive, decadent, tells a story, and leaves a lasting impression.
It’s sweet like Southern Comfort, warm like cashmere, and evokes history and memories with tobacco, chocolate, and vanilla.
OPaL Design + Build
Dapper east coast gents with impeccable taste, bold confidence, and chivalrous class.
Their scent is stylishly refined yet playfully memorable, just like all their homes and projects.
Harrington Marine Group
What does it smell like to have NO WORRIES and be hot on a yacht all day?
Sun-warmed skin, sea spray in your hair, and the glow of ocean reflections dancing all around you.
This fragrance is light, salty, sun-kissed bliss—complete with a Tender Size Bottle for trips ashore.
Try: 'REPLICA' Beach Walk
Rain Wellness Spa
The Rain Wellness brand calls for a Seasonal Dew Collection of scents that are certified clean & organic with all-natural ingredients, and sustainable packaging.
SPRING RAIN: warm sunshine & morning dew
SUMMER RAIN: earthy greens & herbs
FALL RAIN: spiced clove & warm honey
WINTER RAIN: crisp mint, apple & amber
{sb}Cre8tive
Exactly the fiery, euphoric fragrance you'd expect from a soulful Aries.
A free-spirited celebr8tion of love with down-to-earthy cre8tive notes that say, "Party's Here!"
Teen8doâ„¢
A happy, fluffy, nutty fragrance irresistible to teens—and honestly, everyone else.
Truly yummy and undeniably fun.
Cue my husband’s eye roll! Scent-sational branding isn’t for everyone…
My handsome Other Half calls fragrance "pretentious", but the truth is, he’s allergic to practically everything that smells good. As someone with year-round allergies, he says scent marketing sounds like a personal attack. He's NOT alone.
PRACTICE SENSORY BRANDING RESPONSIBLY
Before you spritz your brand into every room, remember, fragrance and aromas aren't always welcomed by everyone. Sensory branding requires thoughtful consideration.
Smells Like Brand Spirit!
Curious about your brand’s signature scent? Let's explore this and other sensory branding strategies together to elevate your brands experience.
Because every gr8 brand leaves a lasting impression.
P.S. If you made it this far, you’re my kind of person.
Thank you. I had the best time cre8ting this, and I hope it brought a little sensory joy your way too.
This was my birthday gift to myself—cre8tivity that lets me be fully me.
A blend of branding, imagination, and a touch of advocacy...
just how I like it.
Hey, I’m {sb}—a brand strategist, sensory storyteller, and owner of {sb}Cre8tive.
I help bold brands find their voice, tell their story, and show up with soul. Whether it's through visuals, words, or scent (yes, scent!), my work is all about creating experiences that connect.
Life hasn’t followed a conventional path—and that’s my superpower. As a parent to an incredible, profoundly autistic teen, I bring empathy, edge, and unapologetic originality to everything I cre8te.
Cre8tive Notes is where I share insights on branding, entrepreneurship, and what it means to build a life and business that actually fits.
Welcome to the journey.
📩 For inquiries: sb@sbcre8tive.com
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